VP, Social Media Lead, Group Strategic Communications and Brand
Core
Shape and scale social media as a core strategic capability for UOB's Wholesale Banking, strategic corporate, and innovation portfolios, operating at the intersection of business, brand, and digital communications strategy.
Role type
VP, Social Media Lead (Strategic Communications & Brand)
Builds
Social-first B2B capabilities, enterprise-level impact programs, and scalable operating models across Singapore and ASEAN markets.
Domain
Financial Services (Banking) / B2B Social Media / Strategic Communications
Deliverable
product features
Required skills
B2B social media strategy, content marketing, thought leadership, stakeholder management, cross-functional collaboration, performance measurement, risk management, employee advocacy, strategic experimentation, ABM, executive voice management.
Preferred skills
Wholesale banking marketing, FinTech/innovation narratives, regional/multi-market operations, multimedia content creation (reels), LinkedIn personal branding.
Responsibilities
Own end-to-end B2B social media content and campaign strategy; conceptualize and execute social media-first thought leadership; coordinate corporate announcements; drive flagship programs and scale key initiatives; support executive voices and employee advocacy; collaborate across business units to localize efforts; grow social media engagement and optimize performance metrics.
Seniority
VP, strategic leadership with hands-on execution