Digital Customer Experience Manager
Core
Manage digital customer experience for a mobile banking app, focusing on improving NPS, app ratings, and user engagement through data-driven insights and cross-functional collaboration.
Role type
Digital Customer Experience Manager (Mobile App)
Builds
Mobile banking application (TMRW app) for retail customers in Vietnam
Domain
Banking / Fintech
Deliverable
product features
Required skills
Mobile app customer experience management, App analytics, UX/UI principles, Digital adoption strategies, Stakeholder management, Data-driven decision making
Preferred skills
Banking, Fintech, or E-commerce domain experience
Responsibilities
Monitor app reviews and ratings to identify and resolve pain points, Analyze customer journeys to optimize onboarding and user flows, Maintain dashboards for NPS, feature adoption, and engagement metrics, Partner with product and UX teams to drive self-service adoption and increase active usage