Web Specialist
Core
Architect enterprise CMS solutions and lead complex marketing technology integrations to support patient acquisition, engagement, and conversion.
Role type
Senior IC web specialist (CMS & marketing tech)
Builds
Enterprise CMS platforms (AEM, Drupal, Sitecore) and integrated marketing technology stacks
Domain
Healthcare marketing technology and digital experience platforms
Required skills
Enterprise CMS architecture, front-end and back-end web development, CRM integration, marketing automation APIs, website personalization, analytics configuration, SEO/GEO optimization, A/B testing
Preferred skills
Experience in regulated industries, advanced proficiency in specific CMS tools
Technologies
AEM, Drupal, Sitecore, Salesforce, Google Analytics 4, Google Tag Manager, SQL, PHP, JavaScript, CSS
Responsibilities
Build, manage, and optimize CMS platforms including templates, components, and integrations; Configure and maintain integrations among web platforms, Salesforce, and marketing automation systems; Develop and manage data connections for analytics, conversion tracking, and performance dashboards; Support SEO, GEO, schema optimization, site speed improvements, and accessibility compliance; Troubleshoot and resolve technical issues throughout the web ecosystem; Implement A/B testing and personalization features to improve digital performance
Seniority
Senior, hands-on IC
