Market Development Specialist, Genetic Solutions, Biopharma
Core
Execute multi-channel marketing campaigns and tactical projects to grow market share and drive revenue for Applied Biosystems Genetic solutions in the biotech/biopharma industry.
Role type
Market Development Specialist (Demand Generation & Digital Marketing)
Builds
Marketing content, digital campaigns, sales tools, and analytics dashboards
Domain
Biopharma / Life Sciences
Deliverable
product features
Required skills
Demand generation, digital marketing, data analysis, marketing automation, project management, content creation, analytics
Preferred skills
Biotech/biopharma industry experience, AI tools proficiency
Technologies
Marketing automation platforms, AI tools, digital marketing tools
Responsibilities
Develop integrated marketing plans and create marketing materials (web content, videos, white papers), build and optimize digital channels, analyze program efficiency using KPI and ROI metrics, lead sustaining marketing activities, complete tactical projects to achieve revenue targets.
Seniority
Mid-level, hands-on IC