Digital Campaign Specialist
Core
Develop, own, and drive digital campaign deployment and execution to drive customer acquisition and engagement for a global brand in the APMEA region.
Role type
Digital Campaign Specialist
Builds
Outbound email campaigns, landing pages, and lead generation activities
Domain
Digital Marketing / APMEA Region
Required skills
Email marketing, CRM platform usage, HTML/CSS, A/B testing, Project management, Adobe Experience Manager, Eloqua, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Photoshop, Eloqua, Adobe Experience Manager
Responsibilities
Design and setup of campaign canvas on email automation platform, audience segmentation, scheduling, and performance tracking; Build and optimize landing pages with Eloqua forms; Monitor campaign performance metrics and provide regular reports; Track leads via CRM analytics dashboards
Seniority
Mid-level, hands-on IC