Social Media Specialist
Core
Execute and optimize multi-channel digital campaigns across SEM, Social, Display, YouTube, and Reddit for Patient, HCP, and Lab segments.
Role type
Tactical Social Media and Digital Campaign Specialist
Builds
Paid and organic social media campaigns, SEM campaigns, and display advertising
Domain
Digital Marketing / Healthcare
Required skills
Paid social media management, SEM campaign execution, Display advertising, A/B testing, Data analysis, Adobe Analytics, PowerBI, ChatGPT, Sprinklr, Google AdWords, Meta Ads Manager
Preferred skills
Healthcare industry experience, Creative requirements knowledge
Technologies
Sprinklr, Adobe Analytics, PowerBI, ChatGPT, Adobe Ad Cloud, Flashtalking, Meta Ads Manager, Google AdWords
Responsibilities
Launch and report on paid and organic social media campaigns, Optimize SEM campaigns with keyword and search term adjustments, Execute display advertising for prospecting and retargeting, Conduct A/B testing to improve CTR, CVR, and CPC, Generate monthly and quarterly performance reports, Schedule and publish organic social media content
Seniority
Individual Contributor