Lead Content Designer, Storefronts and Growth
Core
Define and deliver content strategy for public, customer-facing storefront and growth experiences to drive awareness, consideration, conversion, and trust.
Role type
Lead Content Designer (Storefronts & Growth)
Builds
Landing pages, entry experiences, product storytelling, launch messaging, and scalable narrative frameworks for Rocket's digital storefronts.
Domain
Fintech / Mortgage / Real Estate
Deliverable
product features
Required skills
Content strategy, UX writing, AI-augmented workflows, information architecture, accessibility, research & analytics, cross-functional leadership, mentoring
Preferred skills
Marketing website design, SEO, conversion optimization, A/B testing, product positioning
Technologies
Figma Make, Claude, ChatGPT
Responsibilities
Lead end-to-end content design from discovery to optimization; define scalable content styles and narrative patterns; partner with Product/Design/Marketing to shape value propositions; establish voice, tone, and brand expression principles; create playbooks and AI-enabled workflows; mentor content designers.
Seniority
Senior, hands-on IC with leadership responsibilities
