Lead Market Research & Analysis - Local Research
Core
Lead end-to-end local market research initiatives to uncover regional and DMA-level insights for AT&T's Mobility and Internet business, informing local marketing campaigns, go-to-market actions, and customer growth strategies.
Role type
Senior individual-contributor market research lead
Builds
Actionable local market insights, executive reports, and strategic recommendations for regional business priorities
Domain
Telecommunications (Mobility and Internet) + Market Research
Deliverable
dashboards & analysis
Required skills
Primary market research design and execution, quantitative and qualitative research methods, regional/DMA-level data analysis, stakeholder management, executive storytelling, project management, vendor management
Preferred skills
Third-party research provider experience, syndicated data integration (NPS, Brand Health, Retail, Advertising trackers), cross-functional collaboration with marketing and network teams
Technologies
NPS, Brand Health Tracking, Retail trackers, Advertising trackers
Responsibilities
Design and execute custom quantitative and qualitative research; Integrate research findings with internal business metrics and competitive intelligence; Translate findings into strategic implications and practical recommendations; Prepare executive-ready reports and presentations; Partner with cross-functional teams including Local Marketing, Consumer Markets, and C-Suite; Manage multiple research projects and external vendor relationships
Seniority
Senior, hands-on IC
