Marketing & Innovation Manager - BWPC
Core
Lead end-to-end innovation agenda for Beauty & Wellbeing and Personal Care categories in Ethiopia, driving consumer-relevant growth from concept to launch.
Role type
Marketing & Innovation Manager
Builds
New product concepts, innovation pipelines, and go-to-market strategies for FMCG brands
Domain
FMCG, Beauty & Personal Care
Deliverable
product features
Required skills
innovation strategy, consumer insight generation, cross-functional project leadership, business case development, financial acumen (P&L, ROI, pricing), go-to-market execution, stakeholder influence
Preferred skills
experience in Hair Care, Oral Care, Foods, Home Care, or Personal Care
Technologies
none stated
Responsibilities
Develop and manage innovation strategy and pipeline; Identify consumer trends and market opportunities; Drive projects from concept through launch and scale-up; Own innovation budgets and financial delivery; Partner on go-to-market planning and execution; Build relationships and influence stakeholders across Marketing, R&D, Supply Chain, Finance, and Customer Development
Seniority
Mid-Senior, hands-on IC