Category & Shopper Insight Manager
Core
Transform shopper and category insights into growth opportunities to drive retailer partnerships and category expansion across Canada.
Role type
Category & Shopper Insight Manager
Builds
Category Growth Plans, strategic retailer partnerships, and data-driven business recommendations
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Category management, shopper insights analytics, retailer relationship management, joint business planning (JBP), planogram development, market research tool proficiency (NielsenIQ, MarketTrack, Homescan, LDIA), advanced Excel/PPT
Preferred skills
AI tool proficiency (Microsoft Copilot, Claude, ChatGPT)
Technologies
NielsenIQ, MarketTrack, Homescan, LDIA, Microsoft Copilot, Claude, ChatGPT
Responsibilities
Build strategic relationships with retailers, develop and execute Category Growth Plans, identify growth opportunities via analytics, create data-backed selling stories, lead category management initiatives, support JBP and annual planning, evaluate innovation and listing opportunities
Seniority
Mid-level, hands-on IC