Brand Manager - Lifebuoy Premium
Core
Drive growth and revitalization of the Lifebuoy Premium brand portfolio through consumer-centric strategy, product innovation, and digital/social engagement.
Role type
Senior Brand Manager (FMCG)
Builds
Brand strategies, product roadmaps, marketing campaigns, and digital/social activations for Lifebuoy.
Domain
Fast-Moving Consumer Goods (FMCG), Personal Hygiene
Required skills
Brand management, consumer insights, product portfolio planning, digital/social marketing strategy, budget management, cross-functional leadership, market analysis, pricing strategy, agency management
Preferred skills
Experience in SCom/DCom/Performance Marketing modelling, social-first marketing approach
Technologies
Social media platforms, digital marketing tools, performance marketing platforms
Responsibilities
Develop and lead a 12-18 month portfolio roadmap including product range, quality, and pricing; Create marketing and category plans for share and penetration growth; Execute brand revitalization and re-excitement strategies; Manage marketing budgets and align with customer advertising activities; Lead social agency collaboration for unified brand communication; Monitor and review innovation and renovation program effectiveness.
Seniority
Mid-Senior, hands-on IC