Trade Marketing Executive - PRO
Core
Plan and execute channel marketing initiatives to drive product visibility, availability, and sales across assigned markets.
Role type
Trade Marketing Executive
Builds
Retail promotions, in-store activations, and merchandising assets
Domain
FMCG / Retail
Deliverable
product features
Required skills
Campaign execution, POSM deployment, New product launch support, Retailer promotion management, Market visit analysis, Budget management, Vendor coordination, Data reporting
Preferred skills
Stakeholder management, Planning and execution, Retail operations knowledge, Analytical skills, Excel proficiency, Multi-tasking, Communication, Problem-solving
Responsibilities
Execute trade marketing programs and campaigns across assigned channels and markets. Coordinate deployment of POSM, merchandising assets, and branding materials. Support new product launches through in-store activations. Drive implementation of retailer promotions and consumer offers. Partner with sales teams and distributors for trade initiative rollout. Conduct market visits to monitor visibility and compliance. Track and report program effectiveness and execution metrics. Manage trade marketing budgets. Coordinate agencies and vendors for activations.
Seniority
Individual Contributor