Senior Marketing Strategist
Core
Lead integrated marketing channel strategies to drive brand growth, engagement, and revenue for Signature Hardware's kitchen and bathroom fixtures.
Role type
Senior Marketing Strategist
Builds
Omnichannel marketing campaigns across paid, owned, earned, and partnership channels
Domain
Home improvement retail / Digital Marketing
Deliverable
product features
Required skills
Omnichannel strategy, performance marketing, brand ecosystem management, customer journey development, channel attribution, marketing measurement, agency management, cross-functional collaboration
Preferred skills
Digital trends knowledge, eCommerce expertise, influencer partnership management
Technologies
Website, email, social media platforms, paid media tools
Responsibilities
Develop channel strategies balancing brand building and performance; Collaborate on creative briefs for campaigns; Establish measurement frameworks and reporting; Identify consumer trends and competitive opportunities; Present strategic recommendations to senior leadership
Seniority
Senior, hands-on IC