Director, Coca-Cola TradeMark Marketing Pakistan
Core
Lead the Coca-Cola TradeMark (CCTM) marketing agenda in Pakistan, driving balanced sustainable growth through consumer intimacy, innovation, and data-enabled precision marketing.
Role type
Director, TradeMark Marketing
Builds
Local relevance and scale for Coca-Cola TradeMark products in Pakistan
Domain
FMCG / Beverage / Marketing
Required skills
P&L ownership, brand portfolio strategy, innovation management, cross-functional leadership, digital/data strategy, frontline marketing experience, commercial acumen
Preferred skills
Revenue Growth Management (RGM), AI concepts, sustainability, influencer marketing, omnichannel interactions
Technologies
Data platforms, digital tools, social media platforms
Responsibilities
Define and execute the CCTM Annual Business Plan (ABP) agenda, influence OU/Global programs, drive marketing performance and ROI, develop and lead a team of high-performing marketers
Seniority
Director, strategic leadership with direct reports