Senior Director, Flavors Creative Strategy & IMX, LATAM
Core
Lead end-to-end experience vision and integrated marketing strategies for Coca-Cola's Flavors portfolio across Latin America, driving consumer-centric brand experiences that blend creativity, media, and digital innovation.
Role type
Senior Director, Integrated Marketing Experience (IMX)
Builds
Culturally relevant brand experiences and experience platforms for Flavors brands across LATAM
Domain
Consumer Packaged Goods (CPG) / Beverage Industry / Integrated Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, Creative stewardship, Consumer insight generation, Cultural trend analysis, Agency management, Data-driven learning, Cross-functional leadership, Digital fluency, Storytelling, Experience design
Preferred skills
Advanced degree, Beverage industry experience, Entertainment dynamics expertise
Technologies
Advanced marketing technologies and platforms
Responsibilities
Architect integrated experience strategies grounded in consumer insights, Translate business objectives into experience platforms, Shape creative direction across campaigns and digital engagements, Partner with Design, Media, and Shopper Engagement teams, Inspire agencies to achieve creative excellence, Integrate media strategies with data-driven learning, Collaborate with analytics teams to connect insights with strategic choices, Drive digital fluency and innovation in marketing initiatives, Embed cultural trends and rituals within brand storytelling
Seniority
Senior Director, Strategy & Mentorship