Senior Director, MDS, Mexico North
Core
Design and implement Route to Market (RTM) models to maximize beverage portfolio growth across Modern Trade, Traditional Trade, D2C, and Digital channels in the North Region (ARCA).
Role type
Senior Director, Commercial Strategy & Route to Market
Builds
Scalable commercial structures, execution toolkits, and long-term RTM vision for bottler partners
Domain
Consumer Packaged Goods (CPG) / Beverage Industry
Deliverable
product features
Required skills
Commercial Strategy, Route to Market (RTM) modeling, Channel Management, Stakeholder Negotiation, Strategic Planning, Data-Driven Decision Making, Market Dynamics Analysis, Revenue Growth Management, Value Chain Economics, Execution Excellence
Preferred skills
Master's degree in Finance/Business/Data Analytics, Experience in Coca-Cola System or CPG industry
Technologies
None explicitly stated
Responsibilities
Design effective RTM models to maximize growth; Lead negotiation and implementation of RTM models with ARCA bottler; Drive multi-stakeholder strategic projects; Develop execution toolkits for RTM deployment; Define and govern key success metrics; Lead development of tools to enhance bottler capabilities; Operate across multiple regions in the ARCA ecosystem; Collaborate with channel specialists to drive opportunity identification; Set long-term RTM vision, strategy, and KPIs; Assess internal and external RTM models to identify growth opportunities; Identify capability and execution gaps; Engage and influence the Bottling System around the RTM vision.
Seniority
Senior Director, Strategic Leadership
