Director, Sprite
Core
Lead brand strategy execution and integrated marketing delivery for Sprite across Europe, translating global direction into local growth and consumer relevance.
Role type
Senior IC brand director (FMCG)
Builds
Brand strategies, integrated marketing plans, and in-market execution programs for Sprite
Domain
Fast-Moving Consumer Goods (FMCG), Beverage Industry
Deliverable
product features
Required skills
Brand strategy, Integrated marketing execution, Innovation management, Budget management, Stakeholder collaboration, Data analysis, Channel marketing, Project leadership
Preferred skills
MBA, Experience with large brands, Consumer insights translation, Agile methodologies
Technologies
Digital marketing tools, CRM systems, Analytics platforms
Responsibilities
Develop Europe brand strategy with global teams, Lead multiyear innovation and renovation pipelines, Manage Direct Marketing Expense budgets, Track and analyze brand health and campaign performance, Partner with commercial and channel teams for in-market execution, Coach and develop project teams