Senior Manager, IMX - Consumer & Shopper Connection Planning - Sparkling Flavors
Core
Lead end-to-end consumer and shopper engagement strategies for Fanta, integrating brand business with creative strategy across digital, social, and experiential touchpoints to drive path-to-purchase experiences.
Role type
Senior Manager, Consumer & Shopper Connection Planning
Builds
Integrated marketing campaigns, media investments, and transaction advocacy programs for Fanta
Domain
FMCG / Soft Drinks / Digital Marketing
Deliverable
product features
Required skills
Media strategy, Digital marketing, Experiential marketing, Agency management, Channel strategy, Marketing activation, Stakeholder negotiation, Cross-functional leadership, Trend analysis, CRM
Preferred skills
Experience with ACG gaming IP, Consumer and shopper planning, E-commerce landscape knowledge
Technologies
Digital platforms, Social media channels, OOH, Experiential venues
Responsibilities
Lead partnerships with gaming IP for media investment; Execute integrated communications programs across trade channels; Translate digital trends into consumer activations; Manage external partners and agencies; Drive cross-functional collaboration for brand equity building.
Seniority
Senior, hands-on IC with leadership responsibilities