Retail Media Strategy & Activation Manager
Core
Develop and execute retail media plans to connect investments to brand objectives and retailer growth strategies for OTC vision care products.
Role type
Manager, Retail Media Strategy & Activation
Builds
Retail media programs, experimentation frameworks, and performance measurement approaches for OTC brands.
Domain
Healthcare (Eye Care) / Retail Media / Connected Commerce
Required skills
Retail media strategy, media planning & activation, shopper marketing, cross-functional stakeholder management, agency partner management, campaign performance analysis, investment decision-making, omnichannel commerce strategies, data-driven insights translation, strategic recommendations.
Preferred skills
CPG or OTC brand management experience, sales organization collaboration, media buying agency collaboration, retailer ecosystem navigation, performance marketing, matrixed organization management.
Technologies
Retail media platforms, AI-enabled advertising solutions, analytics tools.
Responsibilities
Partner with Brand Marketing and Sales to develop retail media plans supporting commercial priorities. Translate Joint Business Planning priorities into actionable media recommendations. Serve as liaison between internal stakeholders and agency partners. Collaborate with retail media account partners to identify growth opportunities. Lead development of retail media experimentation frameworks. Monitor campaign performance and synthesize insights for leadership. Evaluate media effectiveness against KPIs (sales growth, ROAS, conversion, etc.). Lead performance reviews with agency partners. Provide strategic recommendations during brand and customer planning. Support investment decision-making through performance analysis. Partner with Analytics teams to develop measurement approaches. Establish retail media best practices and playbooks. Foster relationships across Marketing, Sales, Finance, and retailer partners. Stay informed on emerging retail media capabilities and industry trends.