SBM/BM-RIN(Breztri/Asthma)-上海
Core
Develop and execute market access strategies and campaigns for respiratory products (Breztri/Asthma) to support sales objectives and brand positioning.
Role type
Senior Market Access Specialist (Respiratory)
Builds
Access-focused campaigns, programs, and materials for respiratory therapies
Domain
Healthcare / Respiratory Therapeutics
Deliverable
product features
Required skills
Market access strategy, cross-functional collaboration, campaign leadership, market analysis, SWOT analysis, forecasting, stakeholder management
Preferred skills
New product launch experience, agency management, customer insight analysis, strategic planning
Technologies
None stated
Responsibilities
Support access strategy development with commercial operations and market access teams; Lead development of access-focused campaigns and materials; Monitor sales and access progress to identify challenges; Identify marketing opportunities based on medical and competitor knowledge; Conduct regular customer visits and sales team interactions; Manage external research agencies and interpret data for strategic decisions; Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP); Coordinate product training and evaluate promotional material effectiveness; Plan and conduct field visits with sales teams.
Seniority
Senior, hands-on IC