Director, Product Management -Marketing Services
Core
Lead Cardholder Engagement solutions focusing on personalization and marketing automation to drive client acquisition and spend impact.
Role type
Director, Product Management (Marketing Services)
Builds
Scalable personalization platforms and marketing automation features for cardholder engagement
Domain
Financial services / Marketing Technology
Deliverable
product features
Required skills
Product management, Digital solutions, Marketing technology, Personalization platforms, Experimentation frameworks, Martech, Strategic roadmap definition, Cross-functional orchestration, Data-driven decision making
Preferred skills
Dynamic Yield experience, B2B/Enterprise environment experience, Platform product team partnership
Technologies
Dynamic Yield, Personalization platforms, Martech, Data mart
Responsibilities
Own the Cardholder Engagement suite vision and roadmap; Partner with Dynamic Yield to secure and operationalize personalization capabilities; Translate strategic objectives into execution-ready use cases; Align creative, data, and technology teams for scalable delivery; Leverage analytics to inform product decisions and optimize engagement outcomes
Seniority
Director, strategic leadership & cross-functional orchestration
