Senior Associate, Builder AXP
Core
Configure, test, deploy, and iterate personalized real-time customer journeys using Adobe Experience Platform and Adobe Journey Optimizer to deliver Next Best Action strategies.
Role type
Senior Associate, Marketing Operations (Journey Orchestration)
Builds
Real-time personalized member journeys and campaigns across digital and offline channels
Domain
Healthcare / Marketing Technology
Deliverable
production ML models | product features
Required skills
Adobe Journey Optimizer configuration, Adobe Experience Platform audience segmentation, Next Best Action logic, cross-channel trigger orchestration, quality assurance of journey components, performance monitoring, agile collaboration
Preferred skills
Adobe AJO/SFMC certifications, Real-Time CDP familiarity, XDM schemas, JSON event payloads, regulated industry experience, responsive email design
Technologies
Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud, JSON, APIs
Responsibilities
Configure and deploy personalized journeys based on NBA strategy; collaborate with data teams to build audience segments; conduct QA on journey components; monitor performance and resolve execution issues; support team upskilling on platform capabilities; contribute to platform governance.
Seniority
Senior, hands-on IC
