Marketing Manager - North America, VP II - State Street Investment Management
Core
Lead strategy and execution of marketing programs for State Street Investment Management products (ETFs, Cash, DC, DB) to drive distribution channel growth and product goals.
Role type
VP-level Institutional Marketing Manager
Builds
Integrated marketing campaigns, sales tools, educational materials, and web content for institutional and intermediary clients.
Domain
Financial Services / Institutional Asset Management
Deliverable
product features
Required skills
Institutional marketing strategy, registered product distribution knowledge, FINRA/SEC compliance, multi-channel campaign management, data-driven optimization, budget management, stakeholder influence, CRM proficiency (Salesforce, Adobe, Tableau).
Preferred skills
Experience launching registered and non-registered products, familiarity with broker dealers/RIAs/TAMPs, project management, strategic thinking.
Technologies
Salesforce, Adobe, Tableau, Paid Search, Paid Media, Social Media, PR platforms.
Responsibilities
Develop and execute integrated marketing campaigns; create collateral and sales tools; leverage business intelligence for scalable programs; partner on product positioning and messaging; measure campaign ROI; manage marketing budget; collaborate on earned media opportunities.
Seniority
VP, strategic leadership with hands-on execution
