Rental Product Marketing & Demand Manager
Core
Drive sustainable global dealer rental revenue growth by advancing product technology strategies, strengthening demand management, and optimizing product configurations to align technology with market demand.
Role type
Senior Product Marketing & Demand Manager (Rental & Used Equipment)
Builds
Scalable rental and used equipment growth strategies, marketing technology solutions, and demand management processes.
Domain
Heavy equipment rental, construction/industrial equipment, fleet operations
Deliverable
product features
Required skills
Marketing technology strategy, demand management, product configuration optimization, data analysis for business decisions, stakeholder alignment, change management, team mentorship, strategic planning, operational effectiveness, technology landscape evaluation
Preferred skills
Heavy equipment rental experience, used equipment lifecycle management, dealer operations knowledge, asset utilization analysis, cross-functional partnership (sales/service/finance), leadership in fast-paced environments
Technologies
Marketing technology platforms, data analytics tools, product configuration systems
Responsibilities
Lead marketing technology and data strategies; manage and mentor team members while overseeing budgets; shape and execute strategies for marketing technology and rental product applications; plan and prioritize roadmaps, scope, resources, and risks; evaluate current tools and systems to identify improvement opportunities; monitor evolving technology trends to inform future strategy
Seniority
Senior, hands-on IC with leadership responsibilities