Health Care Director of TikTok Shop & Performance Marketing
Core
Build and scale social commerce capabilities and performance marketing for P&G Health Care brands across TikTok Shop.
Role type
Director of Social Commerce & Performance Marketing
Builds
Scalable social commerce operations, performance marketing models, and digital commerce infrastructure for health care brands
Domain
Health Care / Social Commerce / Digital Marketing
Required skills
Social commerce strategy, performance marketing, agency management, cross-functional leadership, data analytics, P&L management, channel forecasting, inventory planning
Preferred skills
Direct TikTok Shop experience, platform analytics expertise
Technologies
TikTok Shop, platform analytics tools, digital commerce dashboards
Responsibilities
Lead TikTok Shop strategy and operations; develop performance marketing models; build digital commerce infrastructure and tools; forecast channel demand and plan inventory; track sales and ad spend KPIs; generate brand-level reporting and insights; lead cross-functional teams to remove growth barriers; hold agencies accountable for commercial outcomes; liaise with platform account teams; monitor competitive landscape
Seniority
Director, strategic leadership with hands-on execution