Sr Product Marketing Manager, Member Engagement
Core
Lead product marketing strategy and execution for Happen Bank's digital engagement experiences, including DebtIQ and the mobile app, driving member adoption and cross-sell.
Role type
Senior Product Marketing Manager (Member Engagement)
Builds
Integrated go-to-market strategies, member engagement campaigns, and product experiences for lending and banking products.
Domain
Fintech / Consumer Banking
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, member engagement, data-driven positioning, cross-functional leadership, AI tool utilization for research and prototyping
Preferred skills
Financial services experience, credit monitoring product knowledge
Technologies
AI prototyping tools, data analytics platforms
Responsibilities
Define engagement strategy and roadmap against KPIs (MAU, app downloads), develop member value propositions, build integrated campaigns with channel owners, translate member needs into product requirements, lead cross-functional initiatives, ensure regulatory compliance in marketing
Seniority
Senior, hands-on IC
