Marketing Lead, Local Market Activation
Core
Lead end-to-end planning and execution of consumer-facing experiential programs (sports events, trade shows, mobile tours, community activations) to bring national brand priorities to life in priority markets.
Role type
Senior IC experiential marketing lead
Builds
Live events, pop-ups, mobile tours, and community activation experiences
Domain
Insurance marketing / Experiential marketing
Deliverable
product features
Required skills
End-to-end event execution, cross-functional project management, agency and vendor management, budget ownership and forecasting, on-site troubleshooting, multi-market program coordination
Preferred skills
Sports or entertainment industry background, experience integrating experiential programs with media/PR/social campaigns, building standardized activation playbooks
Technologies
None stated
Responsibilities
Develop market-level activation plans grounded in audience insights; lead execution of experiential activations including timelines, run-of-show, staffing, and logistics; manage agencies, vendors, and program budgets; track activation performance and deliver post-event recaps
Seniority
Senior, hands-on IC