Decision Science Analyst (Mid-level)
Core
Provides decision support and data-driven optimizations for Leads Marketing to capture, convert, and accelerate business performance for the military community.
Role type
Mid-level Decision Science Analyst (Marketing Analytics)
Builds
Marketing strategies and optimization tactics for leads conversion
Domain
Insurance (P&C) / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Statistical modeling, SQL, Data visualization, A/B testing, Segmentation, Propensity modeling, Data hygiene, Risk analysis
Preferred skills
Sales Force Marketing Cloud, Next-best-action algorithms, Lifecycle marketing, Remarketing/retargeting
Responsibilities
Collaborate with cross-functional teams on business objectives, Apply advanced analytical techniques to solve medium-to-large scale business problems, Translate analysis into actionable recommendations for management, Identify and gather relevant data sources, Integrate disparate data sources and apply data hygiene techniques, Document assumptions, methodology, and validation for compliance
Seniority
Mid-level, hands-on IC
