Decision Science Analyst Senior – Life Company Data and Analytics - Paid Media Performance Analyst – Social & Search
Core
Senior Decision Science Analyst driving growth for USAA Life Company by optimizing Paid Social, Paid Search, and AI-powered search experiences through advanced analytics and incrementality testing.
Role type
Senior IC Decision Science Analyst (Paid Media & Analytics)
Builds
Actionable insights and optimization recommendations for paid media campaigns and emerging AI search experiences
Domain
Insurance (Life Company) + Paid Media Analytics + Data Science
Required skills
SQL, Python, statistical techniques, incrementality testing, audience segmentation, data visualization, A/B testing, data wrangling
Preferred skills
AI-powered search optimization, Answer Engine Optimization (AEO), experimentation frameworks, creative testing, influencer performance analysis
Technologies
SQL, Python, Meta Ads Manager, Adobe Analytics, Google Ads, Bing Ads, SA360, Floodlight tags
Responsibilities
Analyze paid media performance to drive engagement and acquisition; conduct incrementality testing and A/B studies; translate complex data findings into strategic recommendations for management; optimize audience targeting and bidding strategies; integrate disparate data sources for comprehensive analysis.
Seniority
Senior, hands-on IC
