Digital Experience & Marketing Effectiveness Lead
Core
Lead strategic initiatives to optimize end-to-end member journeys across marketing and digital experiences, connecting data, customer behavior, and digital strategies to drive business outcomes.
Role type
Senior Digital Experience & Marketing Effectiveness Lead
Builds
Strategic initiatives, optimization efforts, and business cases for digital products and experiences
Domain
Financial Services / Digital Marketing / Customer Experience
Deliverable
product features
Required skills
Digital/Technology Product Management, Strategy & Planning, User Experience, Analytics, Research & Testing, Cross-functional collaboration, Project Management, Data-driven decision making, Funnel optimization, Conversion rate optimization (CRO), Stakeholder influence, Presentation skills
Preferred skills
Marketing funnel optimization, Digital marketing, Customer acquisition, Retention strategies, Emerging customer experience disciplines
Technologies
Digital platforms, Analytics tools, Testing methodologies
Responsibilities
Leverage digital research and performance data to identify opportunities for improving member experiences; Define and translate customer needs into strategic initiatives; Drive complex cross-functional initiatives from concept to delivery; Use experimentation and testing to improve funnel performance and conversion; Guide teams in generating insights through analytics and research; Develop business cases to influence prioritization; Monitor metrics and drive resolution strategies; Facilitate cross-functional collaboration; Lead development of optimization practices; Create presentations for senior leadership; Mentor peers on digital product management and optimization best practices
Seniority
Senior, hands-on IC with strategic influence