Marketing Manager (Product Marketing)
Core
Develop product marketing strategy, plan, and budget for the Race for Life fundraising campaign to drive supporter engagement and maximize fundraising performance.
Role type
Product Marketing Manager
Builds
Integrated multi-channel fundraising campaigns (ATL & BTL) and supporter journeys
Domain
Non-profit fundraising / Charity marketing
Deliverable
product features
Required skills
ATL marketing strategy, media planning, multi-channel campaign management, agency management, email marketing workflows, analytical optimization, project management
Preferred skills
Professional marketing qualification (CIM, IDM)
Technologies
None explicitly stated
Responsibilities
Translate fundraising proposition into product marketing plans and budgets; lead planning and delivery of integrated multi-channel campaigns; manage development of campaign content and creative assets; collaborate across marketing teams to deliver supporter journeys; optimize campaign performance using insights and data; provide leadership to agencies and matrix teams
Seniority
Mid-level, hands-on IC
