Product Marketing Senior Executive (Events & Sports)
Core
Develop and deliver integrated marketing activity to engage supporters, drive sign-ups, and maximize fundraising performance for cancer research campaigns.
Role type
Senior Product Marketing Executive (Events & Sports)
Builds
Multi-channel marketing campaigns, email/SMS communications, and supporter journey assets
Domain
Non-profit / Healthcare / Fundraising
Deliverable
product features
Required skills
Multi-channel marketing strategy, email and SMS campaign management, agency and supplier relationship management, data analysis and insight generation, creative asset development, stakeholder management
Preferred skills
Adobe Campaign experience, experience in supporter or customer-focused environments
Responsibilities
Plan, execute, and optimize marketing activities across digital and offline channels; manage agency relationships to deliver projects on time and within budget; analyze complex datasets to identify opportunities and improve campaign effectiveness; create compelling campaign assets; support and upskill marketing team colleagues
