Manager Marketing│Corporate (Springdale, AR)
Core
Leading brand or digital marketing strategies to enhance brand presence, optimize digital engagement, and achieve corporate profit and market share goals for food and consumer packaged goods categories.
Role type
Manager, Brand & Digital Marketing
Builds
Integrated marketing campaigns, new product initiatives, packaging, advertising, and sales promotion programs
Domain
Food industry / Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Strategic planning, budget management, agency leadership, creative development, cross-functional collaboration, data-driven consumer positioning, new product development, digital marketing technology governance
Preferred skills
MBA, experience with Sprinklr/Marketo/Adobe RTCDP
Technologies
Sprinklr, Marketo, Adobe RTCDP, Microsoft Office
Responsibilities
Develop and execute short-term and long-term marketing plans; manage marketing budgets and agency scope; lead creative development for integrated campaigns; manage digital marketing campaigns and marketing technology stack; partner with R&D and New Business Development for new products; mentor junior team members
Seniority
Manager, hands-on leadership with 0-3 direct reports