Specialist Marketing - Creative and AI
Core
Own the ATR platform and scale AI-driven creative asset production to reduce agency reliance and lower media spend.
Role type
Specialist Marketing (AI Creative & Platform Ownership)
Builds
AI-generated advertising creative assets and the ATR platform roadmap
Domain
Food & Beverage / Digital Marketing / Generative AI
Deliverable
production ML models | product features
Required skills
AI creative tools proficiency, platform ownership, Adobe Workfront, data-driven optimization, cross-functional collaboration, legal/brand compliance
Preferred skills
Experience with A/B testing, multivariate testing, rapid iteration on creative direction
Technologies
Adobe Workfront, AI creative tools
Responsibilities
Drive adoption of the ATR platform across marketing teams; generate and scale high-volume AI creative assets; establish governance checkpoints for AI asset approvals; partner with data teams to inform creative iteration; liaise between brand, IT, and legal teams.
Seniority
Junior, hands-on IC
