Director and Senior Director, Consumer Insights & Strategy
Core
Strategic leader driving consumer insights and business strategy for Tyson Foods' Prepared Foods business, including iconic brands like Hillshire Farm, Ball Park, and Jimmy Dean.
Role type
Senior Director, Consumer Insights & Strategy
Builds
Consumer-focused marketing plans, long- and short-term business strategies, and demand planning forecasts.
Domain
Food & Beverage / Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Consumer research (quantitative & qualitative), market dynamics analysis, strategic business analysis, team leadership, innovation opportunity identification, forecasting accuracy, cross-functional collaboration
Preferred skills
Master's degree in Marketing, experience with client-side branded CPG companies, experience leading teams of 2+ direct reports
Technologies
Primary and secondary research tools, syndicated research platforms
Responsibilities
Develop and lead the consumer learning agenda; establish a consumer-centric organization; assist in developing marketing plans and strategies; proactively identify and implement innovative research methodologies; supervise execution and application of primary and secondary research; lead the Forecasting Accuracy Initiative; direct consumer testing protocols; collaborate with Marketing, R&D, Sales, Supply Chain, and agency partners; build a culture of consumer focus; manage and develop direct reports.
Seniority
Senior Director, strategic leadership with hands-on execution