Growth Marketing Manager UKF
Core
Lead end-to-end strategic sales and marketing activities to drive brand awareness and new customer acquisition for the Allstar vehicle payments brand.
Role type
Senior B2B Growth Marketing Manager
Builds
Integrated and omnichannel marketing campaigns and demand generation programs for the Allstar brand.
Domain
B2B Financial Services / Vehicle Payments
Required skills
B2B marketing strategy, demand generation, multi-channel campaign management, marketing automation, CRM management, lead nurturing, project management, budget management, stakeholder collaboration
Preferred skills
Data-driven mindset, SEO and paid media expertise, brand management, cross-functional leadership
Technologies
Salesforce, Marketing Automation platforms, Digital media tools, CRM systems
Responsibilities
Define overarching marketing plans aligned with business objectives; Identify priority markets and channels to maximize brand impact; Develop and execute full-funnel outbound marketing campaigns; Manage prospect segmentation and lead nurturing journeys; Oversee paid advertising campaigns and optimize performance; Collaborate with sales teams to track marketing contribution to the pipeline; Produce campaign assets and manage the creative process; Manage allocated marketing budget and report on performance KPIs.
Seniority
Senior, hands-on IC
