Director of Participant Enablement
Core
Lead client and participant readiness initiatives by designing an end-to-end readiness system and managing the CRM ecosystem and marketing tool stack.
Role type
Director of Participant Enablement (Strategy & Execution)
Builds
End-to-end readiness systems, CRM ecosystems, and merchant referral platforms
Domain
Financial Services / Payments / Fintech
Deliverable
dashboards & analysis
Required skills
Salesforce architecture, CRM strategy, marketing technology integration, referral program management, data governance, automation design, KPI framework development
Preferred skills
People management, Salesforce certifications, fintech merchant acceptance workflows, B2B2C marketing automation, enablement function build-out
Responsibilities
Define and execute Salesforce roadmap, oversee adoption of marketing technologies, lead implementation of merchant referral software, develop CRM dashboards and KPIs, translate engagement data into actionable insights, design workflows for seamless participant referral experiences
Seniority
Director, strategic leadership with hands-on technical oversight