Vice President, Client Service
Core
Lead the Media Team's analytics and measurement function to maximize media ROI and long-term business impact through cross-channel strategies.
Role type
Senior leadership VP of Marketing Science
Builds
Omni-channel media measurement frameworks, attribution models, and test-and-learn experiments
Domain
Advertising/Marketing industry + Media Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling, multi-touch attribution, A/B and multivariate testing, causal inference, statistical analysis, SQL, Python/R, executive storytelling, team leadership
Preferred skills
MBA, experience with emerging measurement tools and identity frameworks
Technologies
SQL, Python, R
Responsibilities
Develop omni-channel media measurement strategy and KPIs; Inform media investment allocation via MMM and attribution; Lead rigorous test-and-learn agenda for incrementality; Analyze long-term media performance trends; Synthesize complex findings into executive-ready insights; Partner with media planning and strategy teams to embed analytics; Build and mentor a team of marketing science professionals
Seniority
VP, strategic leadership with hands-on expertise