Marketing Operations Senior Associate
Core
Manage operational workstreams and project management for 'Next Best Actions' campaigns serving 20 million Caremark and Aetna members to improve population health.
Role type
Senior Marketing Operations Associate (Hybrid)
Builds
Educational campaigns and behavioral change initiatives for health plan members
Domain
Healthcare / Health Insurance
Required skills
Marketing operations, Project management, Campaign trafficking, Cross-functional team leadership, Test & learn synthesis, Vendor coordination, Financial reporting
Preferred skills
Microsoft PowerPoint, Microsoft Excel, Project workflow tools (Workfront/Smartsheets), Agile methodology, Healthcare industry experience
Technologies
Email, Direct mail, SMS, IVR, Paid media, Web platforms
Responsibilities
Manage operational backbone for cross-functional teams, Manage campaign trafficking and regulatory approvals, Lead cross-functional implementation meetings, Review and approve campaign proofs, Coordinate external partners and vendors, Monitor active campaigns and deliverability, Manage Pod finances and reporting, Synthesize learnings from marketing experiments
Seniority
Senior, hands-on IC
