Lead Director, Marketing Strategy & Operations
Core
Lead an agile marketing team to execute end-to-end behavior change campaigns that improve member health outcomes and lower total cost of care for Aetna's 25M+ members.
Role type
Senior Director, Marketing Strategy & Operations (Behavior Change)
Builds
Multi-channel consumer engagement campaigns (email, SMS, direct mail, web) and test-and-learn programs
Domain
Health insurance / Behavioral economics / Digital marketing
Required skills
End-to-end campaign strategy, cross-functional team leadership, agile methodology, multi-channel execution, behavioral economics principles, data partnership, portfolio management
Preferred skills
Advanced graduate degree (MBA/MPH), experience in rapid test-and-learn cycles, sophisticated member journey design
Technologies
Salesforce, MarTech platforms, predictive analytics tools
Responsibilities
Define campaign strategies based on advanced analytics cohorts, guide creative and copy development, ensure accurate implementation across channels, partner with data scientists on testing strategies, synthesize campaign results for scaling, contribute to department operations and hiring
Seniority
Director, hands-on IC with strategic oversight
