SVP, Marketing Technology & Customer Lifecycle Strategy
Core
Architecting data, technology, analytics, and operating models to drive an AI-first marketing transformation, enabling audience understanding, decision intelligence, and personalized experiences across institutional, wealth, and intermediary channels.
Role type
SVP, Marketing Technology & Customer Lifecycle Strategy
Builds
Governed AI workflows for insight generation, decisioning, and content optimization; enterprise-scale customer data platforms and segmentation models.
Domain
Financial Services (Asset Management) + Marketing Technology & AI
Deliverable
production ML models
Required skills
Enterprise marketing technology architecture, customer data platforms, identity resolution, consent management, predictive modeling, propensity scoring, generative AI deployment, marketing automation, regulatory compliance (GDPR), vendor management, strategic roadmap planning.
Preferred skills
Asset management or wealth management industry experience, institutional customer journey expertise, advanced degree in business/analytics/CS.
Technologies
Adobe Marketo Engage, Eloqua, Salesforce Marketing Cloud, HubSpot, CRM systems, web analytics platforms.
Responsibilities
Lead customer data transformation and aggregation; develop segmentation and decision intelligence tools; identify and scale AI applications for content and targeting; create measurement frameworks for ROI and attribution; partner with legal/compliance on privacy and AI governance; manage technology vendors and budgets.
Seniority
Senior, executive leadership (SVP)