Media Specialist
Core
Upper-level media buying role responsible for creating and maintaining structure for media teams, efficiently activating media at scale across multiple channels, and driving growth for a private equity-backed marketing agency.
Role type
Senior Media Buying Manager
Builds
Media campaigns and strategies across paid search, programmatic, video, audio, and social channels
Domain
Digital Marketing / Media Buying
Required skills
Paid search expertise, programmatic buying, video/audio/social media buying, campaign optimization, stakeholder management, process improvement, strategic planning, data integrity validation, vendor management, team leadership, negotiation
Preferred skills
Experience with Google Ads, Microsoft Ads, Meta Ads, The TradeDesk, StackAdapt, Simpli.fi, knowledge of marketing technology trends
Technologies
Google Ads, Microsoft Ads, Meta Ads, The TradeDesk, StackAdapt, Simpli.fi
Responsibilities
Oversee execution and optimization of media campaigns based on strategist plans, ensure campaign performance aligns with client KPIs, collaborate with media partners to recommend enhancements and secure added-value media, work with analytics teams to validate conversion tracking, partner with strategists to shape media recommendations, vet new media platforms, provide performance insights, delegate tasks to analysts, lead cross-department collaboration for proposals, identify and implement process improvements
Seniority
Senior, hands-on IC with leadership responsibilities