Programmatic Specialist
Core
Executes media campaigns for clients, manages daily pacing and performance, and ensures QA processes for programmatic ad campaigns.
Role type
Programmatic Campaign Manager
Builds
Media campaigns across channels for clients
Domain
Digital advertising / Programmatic buying
Required skills
Programmatic buying platforms (DV360, TTD, Xandr, Yahoo), Ad servers (CM360), Ad verification (DoubleVerify, IAS), Planning/financial platforms (Mediaocean, Prisma), Audience strategy, Pixel and tag implementation, Digital media ecosystem knowledge (DSPs, SSPs, data partners, verification partners), Data analysis, Campaign optimization, Project management
Preferred skills
Troubleshooting/auditing PMP/PG deals, Cookieless trends, SPO knowledge, MS Office Suite
Responsibilities
Manage portfolio of campaigns across channels, Collaborate to ensure seamless campaign execution, Provide oversight of plans for optimizations and pacing, Analyze data to interpret results and communicate insights, Ensure pre-launch and post-launch QA processes, Develop tactical recommendations, Maintain proficiency with buying platforms and technology, Demonstrate understanding of audience strategy, Assist with pixel and tag generation and QA
Seniority
Mid-level, hands-on IC
