Director, Audience & Activation Strategy
Core
Lead the development of audience strategies that drive measurable business outcomes across the evolving media ecosystem by connecting data-driven insights to real-world results.
Role type
Director, Audience Strategy & Targeting
Builds
Scalable audience frameworks, targeting solutions, and cross-channel activation plans for global brands
Domain
Digital Marketing, Audience Intelligence, Data & Identity Solutions
Required skills
Audience strategy, segmentation, targeting, data ecosystems, identity solutions, cross-channel activation, measurement frameworks, consultative advising
Preferred skills
Innovation in audience design, testing and learning, thought leadership, mentoring
Technologies
Programmatic media, social platforms, retail media networks, connected TV (CTV), search, first-party/third-party/CRM/identity data
Responsibilities
Develop audience strategies aligned with client objectives; Create and optimize audience segments using various data sources; Partner with activation teams across programmatic, social, retail, and CTV channels; Establish testing and measurement frameworks; Act as a trusted advisor to internal and client stakeholders; Mentor team members and drive thought leadership
Seniority
Director, strategic leadership & cross-functional influence
