VP, Experience Strategy
Core
Develop and execute integrated strategy projects for a multi-brand consumer healthcare enterprise, translating strategic direction into inspirational insights and briefs that enable coherent creative and media execution.
Role type
VP, Experience Strategy (Brand & Connected Strategy)
Builds
Integrated brand worlds, strategic narratives, and intelligent story systems across three business units.
Domain
Consumer Healthcare, Brand Strategy, Media Strategy
Required skills
Integrated creative and media strategy, systems thinking, cross-brand enterprise leadership, strategic narrative development, team building and leadership development, measurement and learning agenda design
Preferred skills
Social media platform expertise, influencer partnership experience
Technologies
N/A
Responsibilities
Shape catalyzing ideas that orchestrate across multiple business units; architect intelligent story systems defining audience reach and context; hold enterprise perspective to identify scaling opportunities and prevent brand cannibalization; brief media and creative leaders as strategic partners; build and develop a world-class team fluent in integrated thinking; monitor strategy translation and gather feedback for system optimization
Seniority
Executive (VP), hands-on IC with team leadership