Senior Analyst, Marketing Analytics
Core
Transform complex data into targeted audiences and actionable insights to drive growth marketing results for clients.
Role type
Senior individual contributor marketing analytics analyst
Builds
Targeted audience segments and data-driven growth strategies
Domain
Digital marketing and data analytics
Deliverable
dashboards & analysis
Required skills
SQL, data visualization, ETL processes, data sourcing, audience strategy, cross-functional collaboration
Preferred skills
GitHub, complex data interpretation, presenting to non-technical audiences
Technologies
SQL, Tableau, Power BI, Excel, GitHub
Responsibilities
Develop and execute comprehensive audience strategies for growth marketing; Write complex SQL queries to manipulate large datasets; Monitor, maintain, and troubleshoot ETL flows; Visualize data to tell compelling stories; Present insights to stakeholders and departmental partners.
Seniority
Senior, hands-on IC