Employer Branding Lead
Core
Lead employer branding strategy and proposition development for government and corporate clients, including the Dutch government (Rijksoverheid), by defining budgets, objectives, and channel-level specialist execution.
Role type
Employer Branding Lead / Strategy Lead
Builds
Employer Value Propositions (EVP), media strategies, and candidate journey campaigns
Domain
Marketing / Human Resources / Public Sector
Required skills
Employer branding strategy, EVP development, candidate journey mapping, media strategy and planning, paid/owned/earned media knowledge, public sector communication context, stakeholder management
Preferred skills
Experience with employee advocacy, knowledge of programmatic advertising and social advertising, ability to translate high-level strategy into detailed channel plans
Technologies
Programmatic advertising, social advertising, search marketing, vacancy platforms
Responsibilities
Lead employer branding strategies and campaigns for government departments and corporate clients; develop and activate Employer Value Propositions (EVP); define budgets and objectives; collaborate with branded content, influencer marketing, and employee advocacy teams; analyze labor market trends and competitor positioning; manage channel mix and budget allocation across paid, owned, and earned media.
Seniority
Senior, hands-on IC