Influencer Marketing Specialist (Freelancer)
Core
Develop and execute influencer marketing strategies and campaigns across social media platforms to support brand and product objectives.
Role type
Influencer Marketing Specialist
Builds
Influencer marketing campaigns and digital content
Domain
Digital marketing / Social media
Deliverable
product features
Required skills
Influencer marketing strategy, influencer identification and vetting, contract negotiation, stakeholder coordination, campaign performance analysis, database management, event management
Preferred skills
Experience with influencer marketing platforms, understanding of paid media integration
Technologies
Social media platforms, influencer marketing platforms, reporting dashboards
Responsibilities
Develop and execute influencer marketing strategies; Identify and vet influencers; Manage outreach, negotiations, and contracts; Coordinate content timelines and approvals; Monitor campaign performance and optimize ROI; Maintain influencer databases; Attend on-ground events and shoots
Seniority
Junior, hands-on IC