Intelligence & Analytics Analyst
Core
Analyze consumer, market, and competitive data to generate insights supporting media strategy and decision-making.
Role type
Intelligence & Analytics Analyst
Builds
Audience profiles, market trend reports, and business narratives
Domain
Media & Advertising
Deliverable
dashboards & analysis
Required skills
Market research, data analysis, social listening, TGI/GWI platforms, Power BI/Tableau/Looker Studio, Excel
Responsibilities
Analyze consumer behaviors and media consumption to build audience profiles; Monitor category trends and competitive advertising investments; Synthesize data into clear business narratives; Interpret quantitative and qualitative study results; Create reports and visualizations using BI tools.
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