Event Marketing Manager
Core
Lead integrated marketing campaigns for a portfolio of industry events to drive audience engagement, delegate acquisition, and commercial performance.
Role type
Senior B2B Event Marketing Manager
Builds
Integrated marketing campaigns, event propositions, and sales enablement materials for global commodities market events
Domain
B2B Events / Commodities Markets
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign management, project management, audience segmentation, copywriting, data-led acquisition, stakeholder management
Preferred skills
Experience in events, conferences, media, or information services
Technologies
Email, web, social, content management systems, analytics tools
Responsibilities
Develop commercially focused marketing strategies aligned to revenue targets; own integrated campaigns from planning to execution and optimization; define target audiences and campaign objectives; translate market insights into targeted messaging; deliver campaign activity across multiple channels; partner with Sales for delegate acquisition and sponsorship lead generation; monitor campaign performance to inform future strategies
